“Lookin’ Good for Jesus”?

According to the BBC, A new line of cosmetic products has appeared in Singapore with the title: “Lookin’ Good for Jesus.” The product line has caused Christians to rise up in indignation. I was struck by the following section of the article:

The products included a "Virtuous vanilla" lip balm and a "Get Tight with Christ" hand and body cream, featuring a picture of Christ flanked by two adoring women. "Why would anyone use religious figures to promote vanity products? It's very disrespectful and distasteful," the Straits Times newspaper quoted accountant Grace Ong, 24, as saying.

The amazing product titles aside, I find the condemnation of irreverence rather myopic. Sure, using Jesus to sell a vanity product is distasteful, but is it really any worse than using Jesus to sell pop music, to win a presidential campaign, or get on the New York Times bestseller list?